Folks, I know this wasn’t the HUGE (Apple/Apple/iTunes announcement) that everyone was hoping for, but it is a truly new way to experience the magic of the Fab Four. I look at this as a precursor to the Fab Four family dipping their toes into the digital world. It will pave the way for the remastered back catalog, and the eventual release of The Beatles on iTunes.
I mean people will have to pay for it, like the folks here did. It will be worth it when we are all playing the, rumored, 45 songs on our XBOXES in newly remastered sound, and revealing in being virtual Beatles ourselves. Giles is hard at work on the new mixes for this game, as Variety reports. I just wish they had the remastered catalog for all of us to enjoy at the same time.
Here’s what we’ve read.
Music publisher suggests that MTV’s deal to licence Beatles tracks was a games industry record breaker.
Though the exact numbers remain unknown, the chairman and CEO of Sony/ATV Music Publishing Martin Bandier has told Variety that the deal struck between MTV and Apple Corp for the recently announced Beatles game involved figures previously unheard of in the games industry.
Bandier stated: “There have been mutterings from artists and songwriters that they are not being offered their fair share in video games, but the game makers have the leverage. In the world of rock, there are thousands of tracks that will work, but when you get into the world of unique artists, that leverage shifts, tremendously, to the artists and songwriters.
“We signed a deal that would be considered very rich by the videogame company but fair for the artists. It will have online implications that will be enormous.”
The claims are at odds with Activision CEO Bobby Kotick’s previous assertions that his firm’s recent Guitar Hero tie-in with US rockers Aerosmith “generated more money for the band than any of their albums”.