Being a Beatle fan can be a bit of a catch-22. We love the music, we love the boys, we love the hysteria, but somehow some of us complain a bit that they are/were so heavily marketed. Well folks, the marketing machine is firing up yet again.
In the past, we have seen Beatles images plastered on neck ties, lunchboxes, and T-shirts. It looks like there is more to come from our beloved Fab Four. Whether you love the memorabilia or not, it’s on the way. Personally, part of the mystique and hysteria of being a Beatles fan is the steady diet of memorabilia that I can get my hands on. Maybe they are gearing up for some kind of huge announcement that will usher in a new era of Beatledom. ::::Cough cough::::: remastered back catalog :::::cough cough:::::::. Time will tell.
For now, put me down for a set of John Lennon bed sheets please.
Here’s a question for you then, What’s your favorite Beatle-related memorabilia item? It doesn’t have to be an old item. What are your thoughts on Beatle marketed stuff. Let us know in the comments below.
Here’s what we’ve read.
Deals for branded sleepwear and bedding secured by Caroline Mickler Ltd.
The licensing programme surrounding The Beatles is continuing to grow, with Caroline Mickler Limited – on behalf of Apple Corps – signing up two new licensees.
Powerplay Textiles and Character World have joined existing licensees including Lee Cooper, Ben Sherman, Kangol, Wedgwood, Halcyon Days and Corgi International.
Powerplay Textiles will be offering five styles of Beatles nightwear, three styles of underwear and three styles of socks. The first phase of roll out will target the 18 to 35 year-old men’s market. The nightwear line will be launched in stores in September.
Character World, meanwhile, is planning a range of bedding including single and double duvets, curtains, printed cushions, towels and a fleece blanket.
Two designs are planned for the duvets, with matching accessories available for both. The range will arrive in August.
“Both companies produce the sort of high quality, stylish, attractive products that Apple Corps is looking for to take merchandise bearing The Beatles brand both to long-term fans and to a whole new generation,” said Mickler.
Source: Licensing Biz