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Memory Almost Full to hit #1.

Starbucks' music label debuts with new Paul McCartney CD

 My friend and I were having a discussion two weeks ago.  We were pouring over an early listen of Paul’s latest album, Memory Almost Full.  We were wondering how well it would chart.  My bet was it would not do any better than 4-5 on the top album chart.  I thought it would do well, but not top out at #1, let alone debut at #1.  We love the album, and argue that it is in out personal Top 3 favorite McCartney solo albums.  Yes, we like Memory Almost Full that much, but I didn’t think that it would chart that high.   Boy, oh boy, was I wrong.  It looks to be a #1 album.  The last time he topped the chart was with 1982’s Tug of War which featured the #1 duet with Stevie Wonder, “Ebony & Ivory.”It seems that lots of the critics and trade magazines think that it will debut on the charts at #1.  It would be a major coup for Paul and Starbucks if this album were to come out so strong.  That would be something.  It is even more astounding when you add in the fact that many of the albums sales will not be listed in the UK chart rankings.  I know that Starbucks is new at selling CD’s, but you would think that they had all of their bases covered.  So far, their PR department is going ahead full-steam with it’s marketing campaign. 

It all started with the gobal listening parties.  Did you get your listening event party lithograph?  We did, thankfully. If you do happen to walk into a Starbucks, it really is McCartney overload.  They have him plastered everywhere.  He’s on the coffeehouse door (yes, we managed to snag one of the listening party posters at a Starbucks while on vacation), he’s on the counter with those little calendars, he’s in your wallet on those rechargeable coffee cards, and his music is also being pumped in the air of your favorite caffeine hangout.  You can’t really avoid Paul.

With all of the PR muscle that Starbucks is pumping out it really helps that Paul has orchestrated and written a stunningly awesome album.  His finest in possibly 25 years.  Now that is something.

Here’s what we’ve read.

Paul McCartney’s new album, Memory Almost Full, will be hindered on the U.K. official music charts because the former Beatle chose to go with the Starbucks record label, Hear Music.

The Starbucks chain is not registered with the U.K. Official Charts Company, meaning copies of the disc sold at Starbucks outlets will not be recognized on the U.K. charts.

However, sales of McCartney’s 21st album through the Starbucks chain will not hinder his North American chart numbers.

The chart-tracking company Nielson SoundScan has been following Starbucks sales since their first release, Ray Charles’s album Genius Loves Company, in 2004. McCartney has every chance of doing well in the Billboard Top 200, Geoff Mayfield, director of charts for Billboard magazine, said in an interview.

“The chart watchers think McCartney will make No. 1 next week,” Mayfield said.

More than 23,000 copies of McCartney’s album were sold at Starbucks locations in the U.S. and Canada on the day of the album’s release, June 5.

“It was Starbucks’ largest single day of sales for any title,” Ken Lombard, president of Starbucks Entertainment, said in a statement.

To build momentum, Starbucks held a “global listening event,” treating latte lovers to a day-long playing of the album in Starbucks coffee shops worldwide.

Source: Vancouver Sun


6 Responses

  1. well,this is a big thing,maybe the biggest one that i ever read!i think sir Paul,(since Maf was pubblished) already won! i think his album will be n.1 instead!with no doubt!

  2. Desereved, great album!

  3. I am interested to see how Stabuck’s sales of their refreshment products went this past week. It should tell how many people like me just stopped in to buy the album.

  4. so right gregg, the lady asked me 3 times if i wanted coffee, i said all i want is paul…….keep the coffee…..i drink beer……

  5. for awc1967:ahahahah!that’s funny!i would like to answer her:”well,sorry madam,but idon’t drink coffee,i prefer tea,some tea!and if you are promoting Paul Mccartney,well,it could be better if you would like to ask to the people:would like some tea?”;-)

  6. New and Used Book Reviews

    I couldn’t understand some parts of this article, but it sounds interesting

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