VIDEO: New McCartney video to premiere this evening on youtube.

It looks like the McCartney crew is embracing downloading and digital technology in full force.  I know we posted the story about the amazon.com video, but that was a behind-the-scenes amazon exclusive thing. This is the first official video release for the new McCartney album, Memory Almost Full,  It will be debuting  on the internet later today. 

I guess it’s not all that strange to debut a music video on the internet, seeing as how MTV and Vh1 really don’t play music videos anymore.   Wouldn’t the internet be the next possible solution?  I suppose so.  It’s just kind of surprising from Paul and his crew.  I guess technology is really pushing him to do things a little bit differently.

Here’s what we’ve read.

Paul McCartney’s new music video ‘Dance Tonight’, from his soon to be released 21st studio recording ‘Memory Almost Full’, will be internationally premiered on YouTube on Wednesday, May 23rd. This will be the first screening of the video anywhere in the world. Filmed in London last March, the video stars Paul McCartney, Natalie Portman and Mackenzie Crook. It was directed by Michel Gondry (Eternal Sunshine Of The Spotless Mind). It will be available to watch on YouTube from 5 P.M EST on Wednesday, May 23rd.

Paul explained, “I had seen ‘Eternal Sunshine Of The Spotless Mind’ that Michel had directed and had really liked it. I thought it had a good sense of humour and was a very well-made film. His work is really simple, witty and just good fun. The connection with Natalie came from my daughter Stella, who makes non-leather shoes that Natalie buys, so I just thought, “Well, I’ll ring her up and just see if she’ll do it”. So I rang her up and said “Hey I’m Stella’s dad!” She had a bit of time off as she was between films so it was great. I mentioned that I wanted to work with Michel Gondry and it turned out that Natalie was a fan of his.” With its community of millions of worldwide users, YouTube is the leader in online video, and the premier destination to watch and share original videos through a Web experience.

The video for ‘Dance Tonight’ will be featured and promoted through the ‘Director Videos’ slots, which sit at the top of the homepage. ‘Dance Tonight’ is built around a mandolin part. The mandolin also plays an important part in the video. Natalie Portman appears as a futurist electronic ghost that reacts to the sound of the mandolin. As the video develops more ghosts appear. All the ghost effects are done in camera: the ghosts are actually evolving in front of a glass separation that reflects their image into the shot. This technique is based on smoke and mirror effects of magic tricks (known as the Pepper’s Ghost effect) and other early cinema effects. The results are stunning and give the effect of realism that can’t be obtained with post-production effects.‘Dance Tonight’ is the opening track on Paul’s new studio album ‘Memory Almost Full’, (UK release June 4th/US Release June 5th). ‘Memory Almost Full’ is Paul McCartney’s 21st solo album.

It will be the first release on Hear Music (the label formed between Starbucks Entertainment and Concord Music Group).

Source: PaulMcCartney.com

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2 Responses

  1. my opinion is that you tube isn’t a music television channel ,that’s obvious!but it could be better than MTV television and VH1,too!i watching every kind of videos on you tube and not only and i think you can find everything you want or like inside it!but when i watchin MTV is another thing:now i think this channel losing its way for attracting people to itself.or this is happening now in my country,cause MTV is watched in every countries of the world.for this reason i think that you tube could be the best only way for watchin everything about our favourite music.and for me sir Paul have done the best choice to premiere his last new video on it!

  2. SORRY PEOPLE,i’ve made a big mistake cause of my big love for the fab4!i would meant to say:….sir Paul has done…..SORRY!!!!

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